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Marketing and Communications Department
Department staff members provide leadership, resources, coaching and technical assistance to ensure that families, students, staff, partners, media, citizens and other members of the community are informed about the Wichita Public Schools. This is done through a variety of strategies:
Communications
- Help district leadership, schools and central offices develop communication plans that contribute to the success of their efforts.
- Publicize news, announcements and events that spotlight the accomplishments of the Wichita Public Schools, its students and staff.
- Work with print and electronic media outlets to ensure fair and accurate coverage of school and district news.
- Keep employees informed through key internal communication resources including the Express newsletter, staff directory and strategic e-mail updates.
- Recognize the successes and contributions of district employees through Board of Education Good News recognition and special events such as the Retirement and Longevity Banquet and Good Apple.
- Provide training, technical assistance and coaching in writing, design, media relations and marketing for central offices and schools.
- Manage the www.usd259.com Web site and provide training and technical support for central office Web site managers.
- Develop and distribute family-friendly publications in various languages to help keep parents and students aware of important district information and activities.
Marketing and Community Engagement
- Implement marketing strategies to inform Wichita-area Realtors about the quality of the Wichita Public Schools.
- Develop and conduct special events to engage staff, parents, citizens, business, media and other audiences in the successes of the Wichita Public Schools.
- Consult with schools on the development of building-based marketing plans.
- Cultivate financial and other support for district staff and students through the Education EDGE and other partnership development efforts.
- Develop and conduct public conversations to engage the community in the business of the Wichita Public Schools.
- Lead other marketing and community engagement projects as needed to support the work of the district.
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